Product managers are responsible for developing and managing pricing models, which is a very important part of the product development life cycle. For this reason, it’s critical that you choose the right pricing model in order to maximize revenue and satisfy customers’ needs.
How many times have you opened Google Analytics, looked at one of the reports, and as a result, got an insight that led you to an idea on how to actually improve your product? It’s probably close to zero.
Having a possibility to modify the things like “days” and “hours” may seem small but can make a huge difference when looking at charts. This blog post will walk you through some easy formatting tips for making your dashboards look great!
The new Netflix documentary “The Social Dilemma” portrays how popular social services like Facebook, Instagram, or Google manipulate the users without them even realizing it. As a tech person, with a marketing and UX background, I decided to share my view on a few aspects discussed in the film.
One of the basic but most effective forms of experimentation while building a product or running an ad campaign is A/B testing. It sounds very trivial, however those simple changes might significantly improve your conversions and what follows, revenue.
It’s so frustrating to hear that a customer is unhappy with your product. Especially when you’re not sure what the problem is! One way to do this is by using Stormly’s User Journey Insight - which lets you see where people are dropping off inside your product or app.
When you are working on a product, there is an overwhelming amount of user research, data gathering and analysis. It can be too easy to get caught up in the details and lose sight of the big picture. But it’s not enough to just know what users say they want or even how they act; you also need to understand why people do things so that your product performs as expected—every time.
Product features can be a make or break deal for consumers considering purchasing your product. That’s why it is crucial to figure out what’s important to them by analyzing what features you have and comparing their intensity and usage relative to other product features you have.
How Yogile doubled its conversion rate after discovering the Aha-moment and redesigning their user journey
Yogile’s success story started when it only took 5 minutes for Yogile to run Insights and tie the analysis together. As a result, they doubled their conversion rate by discovering the Aha-moment and redesigning its user journey. Want to double your conversion too? Read how to do it in a few simple steps!
You see a drop in sales for the last few days, and start to panic. By running a forecast you will know if this decrease in sales is expected or a real problem. A forecast may indicates that because of seasonality, your sales sales are always down 30% starting this time of the year.
Amplitude recently announced their new Milestone Analysis. While doing this analysis can be useful in some cases, it’s nowhere close to uncovering your true aha-moment. Read why.
Based on different sources and industries, the overall shopping cart abandonment rate is somewhere between 60% and 80%. We collected four of the most common ways to decrease the abandonment rate and dig into the problem a little deeper.