By: Stormly Team in Knowledge

What’s the basic analytics metrics you should always measure?

As a product manager or marketing manager, you know that analytics are important. But what are the basic metrics you should always measure? In this blog post, we’ll break it down for you. We’ll also give you some tips on how to use these metrics to improve your products and marketing campaigns. So read on – your insights await!

Count Events

Counting events is a basic but essential analytics metric. It helps you understand how often users are performing certain actions on your site or app, and it can be a valuable signal of should always be reported by date and time so that you can track trends over time. This data can be helpful in identifying patterns and understanding what factors may be influencing user behavior. For example, if you notice a spike in event counts on weekends, it could be indicative of increased engagement during leisure time. Or, if you see a decrease in event counts during certain hours of the day, it could suggest that users are finding your site or app less useful during those times. By tracking event counts over time, you can gain valuable insights into user behavior and identify opportunities to improve the user experience.

Funnel Report

Funnel reports are one of the most important tools for understanding user behavior. By tracking which steps users take within a funnel, you can identify areas where users are dropping off, and make changes to improve the user experience. For example, if you see that a high percentage of users are dropping off at the checkout page of an ecommerce site, you can investigate the cause and make changes to improve conversion rates. Funnel reports can also be used to track the effectiveness of marketing campaigns. By measuring how many users complete a desired action after seeing a campaign, you can gauge its effectiveness and optimize future campaigns accordingly. Ultimately, funnel reports provide valuable insights into how users interact with your site or app, and can be used to improve the overall user experience.


Session Report is one of the basic analytics metrics you should always measure. It helps you understand how long users stay on average and how many times they come back. By understanding these things, you can improve your website design and UX to better keep users engaged. Additionally, it can help you identify problem areas on your website that are causing users to leave prematurely. As such, Session Report is an essential metric for any website owner serious about improving their site. By taking the time to regularly measure and track this metric, you can make incremental improvements that will have a big impact on your overall website performance.


Retention is one of the most important analytics metrics to measure, as it helps indicate how often users are returning to your app or website. There are a number of factors that can influence retention rates, such as the quality of your content, the level of customer service, and the overall user experience. Additionally, it’s important to track retention rates over time in order to identify trends and areas for improvement. There are a number of different ways to measure retention, but one popular method is to track the number of days between each session. This allows you to see not only how often users are coming back, but also how long they are staying engaged. By tracking retention rates, you can gain valuable insights into the effectiveness of your app or website and make necessary changes to keep users coming back.

Retention on Attribute

Retention is a key metric for any business, but it can be especially important for subscription-based businesses. Retention measures how many customers remain active over a given period of time, and it provides insight into the health of the business. However, one of the most important metrics is “Retention on Attribute”. This metric measures how many customers remain active after a certain event, such as a price increase. By calculating this metric, businesses can get a better understanding of their recurring revenue and whether or not customers are sticking around. While Retention on Attribute is just one metric, it can provide valuable insights into the health of a subscription-based business.

Users Retained After X Days

This metric simply measures how many users are still active after a certain number of days. In order to calculate it, businesses need to track how many users they have at the start of the period, and then how many are still active at the end. The percentage of users retained can then be calculated by dividing the number of users at the end by the number at the start. User retention is an important metric for any business, and it’s one that should be monitored closely. By tracking “Users Retained After X Days”, businesses can get a good idea of how satisfied their customers are and whether or not they are at risk of churning.

Number of Users

As any digital marketer knows, user growth is essential for the success of any online business. Measuring the number of users is one of the most basic, but also one of the most important, analytics metrics. The number of users provides a quick overview of the health of your business - are you growing or shrinking? It can also be a leading indicator for other important metric, such as conversion rate and lifetime value. In addition, the number of users can help you to identify trends and patterns in customer behavior. For example, if you see a sudden drop in the number of users, this could be an indication that your product is no longer meeting their needs. By monitoring the number of users on a regular basis, you can make sure that your business is on track for success.

User Calculations

User Calculations helps glean valuable insights about your app users. This metric should include the totals and average for the number of users, their events and other user properties. Using user cohort dates, such as user first seen, is also important in order to get a clear picture of how your app is being used over time. By understanding User Calculations, you can improve your app’s user experience and conversions.

Event Calculations

Event Calculations are one of the most important metrics to measure when it comes to analytics. By calculating the totals and averages for the number of events and their properties, you can get a clear picture of what is happening on your website or app. This metric can be used to track a variety of things, such as the number of times a user has clicked on a particular button, how long they spend on each page, or what kind of interactions they have with other users. Event Calculations can also be used to predict future behavior, providing valuable insights that can help you optimize your website or app. By tracking this metric, you can ensure that you always have a pulse on what is happening on your site or app and take action accordingly.

Performed Action

Any good analytics report should always include a measure of “Performed Action”. This metric tells you how many users actually performed the desired action at least once. It’s a good way to gauge whether your website or app is actually meeting the needs of users. In general, you want a high percentage of users to perform the desired action. If the percentage is low, it may be an indication that there’s a problem with your website or app. There are a number of factors that can impact this metric, so it’s important to track it over time to get a clear picture of how well your site or app is performing.

Count User Properties

As any analytics guru knows, one of the most important metrics to track is “Count User Properties”. This metric tells you how many custom user properties have been set for each user cohort. By tracking this metric, you can identify which cohorts are setting the most properties, and which cohorts are setting the least. This information can be used to troubleshoot problems with your data collection, or to fine-tune your marketing efforts. In addition, by tracking Count User Properties over time, you can identify trends in your data that could be used to improve your business strategy. So if you’re not already tracking this metric, be sure to start doing so today.

Virality Report

Any business that wants to succeed must have a solid understanding of its numbers. This is especially true when it comes to digital marketing. One of the most important metrics to track is the virality report, which measures how many users are brought in through other users. There are a number of ways to boost virality, such as offering incentives for sharing, using social media platforms to spread awareness, and creating content that is truly shareworthy. By keeping an eye on the virality report, businesses can ensure that their marketing efforts are paying off and that they are reaching as many potential customers as possible.

SQL Report

As a business owner, it’s important to understand your customers and what they’re looking for. This is where SQL comes in. SQL, or Structured Query Language, is a powerful tool that can help you to make sense of your customer data. By running SQL queries, you can pinpoint customer trends and figure out what kinds of products or services they’re interested in. You can also use SQL to track customer behavior over time, allowing you to see how your marketing efforts are paying off. In short, if you’re not already using SQL to analyze your data, you’re missing out on a valuable opportunity to gain insights into your customers.

If you’re looking for an analytics platform that can help you measure your product’s basic metrics and generate insights automatically, Stormly is the best option. Stormly uses machine learning to analyze your data and identify patterns that could provide valuable insights. Additionally, the Stormly team will help you set up a custom dashboard tailored to your specific needs. Not only will this dashboard be essential for your product’s success, but it will also be easy to use and understand. Ultimately, Stormly is the best choice for anyone who wants to get the most out of their data.

As you can see, there are a variety of analytics metrics that you should be measuring in order to get a clear understanding of how your product is performing. However, don’t worry if you feel overwhelmed by this list- we have the perfect tool for you. Stormly is the best analytics platform on the market and it will make tracking all of these metrics easy and straightforward. Sign up for a free plan today and see how Stormly can help take your business to the next level.