By: Stormly Team in Knowledge

Stormly vs Google Analytics

Which tool is better for Product Analytics? Stormly or Google Analytics? This can be a difficult question to answer, especially since both tools offer a lot of features and benefits. In order to make the best decision for your business, you need to understand the pros and cons of each tool. In this blog post, we will compare Stormly and Google Analytics and help you decide which tool is right for your product analytics needs. Stay tuned!

When it comes to data-driven decision making, product analytics and marketing analytics are two essential tools. However, these two disciplines are often confused, leading to decisions that are based on incorrect or incomplete information. Product analytics is focused on understanding how users interact with a product or service.

This includes studying user behavior, determining which features are used most frequently, and understanding how people flow through the product. In contrast, marketing analytics is focused on understanding how marketing campaigns are performing. This includes studying conversion rates, click-through rates, and other measures of campaign effectiveness. By understanding the difference between product analytics and marketing analytics, businesses can make sure that they are using the right data tools to make informed decisions.

While Google Analytics is a powerful tool, it is important to understand its strengths and limitations in order to use it effectively. One common misconception is that Google Analytics can be used for product analytics. However, Google Analytics is not designed for this purpose and is not well suited for tracking product usage data. Instead, it is best used for marketing analytics, such as understanding website traffic patterns and measuring the effectiveness of marketing campaigns.

This is because Google Analytics focuses on tracking web activity, rather than product usage. As a result, it is not able to provide the granular data needed to understand product usage. While Google Analytics can be a valuable tool for marketing analytics, organizations should understand its limitations in order to use it effectively.

Although Google Analytics has now introduced GA4, which they present as a product which is better designed to improve products, it is still far from tools that are much better specialized in product analytics. While GA4 does provide some benefits, such as more accurate data collection and closer integration with Google Ads, it lacks many features that are essential for product analytics.

For example, GA4 does not allow for segmentation or Funnel Analysis, both of which are essential for understanding how users interact with products. In addition, GA4 is not well suited for tracking conversions, making it difficult to measure the success of product campaigns. As a result, while GA4 may be helpful for some general insights, it is not a replacement for specialized product analytics tools.

It’s worth mentioning that Google Analytics has also come under fire for its handling of data privacy. In particular, Google has been accused of collecting too much data about users, including their IP addresses and browsing habits.

Additionally, the company has been criticized for failing to adequately secure this data, which has led to a number of high-profile data breaches. As a result of these concerns, many companies are choosing to ditch Google Analytics in favor of alternative solutions.

If you are still in doubt and you’re making your product decisions based on a free version of Google Analytics, you should know that there are many other reasons to avoid it.

First, the data collected is not as accurate as it could be. This is because only a limited amount of data points are collected, and they are not always representative of the larger population.

Second, the free version does not provide as much detail as the paid version. This means that you will not be able to get the information you need to make informed decisions.

Third, the free version does not come with customer support. This means that if you have any questions or problems, you will not be able to get help from a real person.

If you’re looking for a self-service product analytics platform that will help you understand your users, drive conversions and increase engagement, growth and revenue, Stormly is definitely worth checking out.

What differentiates Stormly from other platforms is its innovative use of AI and GPT in product data analysis. It automatically translates your data into insightful product findings, saving you countless hours of manual analysis. Regardless of whether you’re a newcomer or an industry veteran, Stormly is a key tool for elevating your business.

Launching a new product is often an uncertain venture. Questions like “Will users engage with it?”, “Will they comprehend its functionality?” and “Will they remain loyal to become power users?” are common. Stormly is a tool that allows you to monitor all crucial metrics, enabling you to gauge product reception and identify areas for improvement. However, Stormly’s offerings extend beyond just that.

With Stormly, you can track sophisticated metrics like what guides your users towards your product’s ‘aha moment’. This data is pivotal to understand if your product is steering in the right direction.

Stormly’s forecasting feature lets you peer into the future, predicting metrics such as revenue, active users, and feature usage. Whether you’re launching a new product or refining an existing one, Stormly is the perfect tool to facilitate informed decision-making.

Stormly is not just a product analytics tool; it is a solution that helps you unearth insights and enhance your product. With its data operations based in Europe, Stormly ensures a safe haven for your user’s data. It is a high-tech tool designed for modern product teams.

With Stormly, you gain visibility into how people are using your product, which features they prefer, and where they face challenges. You can also segment your users based on behaviour to understand differences in their usage patterns. All this data empowers you to refine your product and keep your users satisfied.

If you’re in search of a product analytics tool that helps you discover hidden insights in your data, Stormly is the ideal choice. It uses machine learning to highlight key information, enabling you to make decisions that amplify your product’s success.

While Google Analytics is a useful marketing tool that offers insights into how people locate and engage with your website, it doesn’t provide the profound insights into your product data like Stormly does. So, choose Stormly for an unparalleled depth of understanding of your product data. Sign up for a free account on Stormly today and see what our machine learning-powered platform can do for you.