By: Aleks Sztemberg in Knowledge

Tools that will take your product to the next level

If you’re a product manager, then you know that your job is essential to the success of any company. At the most basic level, you are responsible for taking ideas and turning them into products that people want to use. But being a successful product manager isn’t easy - it requires a lot of skill and experience. That’s why it’s important to have the right tools at your disposal.

In this blog post, we’re going to share a few tools that are especially helpful in a job of a product manager. These tools include prototyping and design tools, as well as analytics. With these tools in your arsenal, you will be able to take your product strategy to the next level!

Prototyping tools

Prototyping tools are an essential asset for product managers. They help you visualize and test product ideas, and they can be a great way to get feedback from potential users. By using prototyping tools, you can quickly create prototypes that are realistic and interactive, and that can be used to test various aspects of your product.

In addition, prototyping tools can help you save time and money by allowing you to test your product ideas before they are fully developed. With the help of prototyping tools, you can ensure that your product is viable and that it meets the needs of your users.

There are many different prototyping tools available, each with its own advantages and disadvantages. Some of the most popular prototyping tools include Adobe Photoshop, Sketch and InVision.

Photoshop is a widely used program for creating detailed product designs. However, it can be expensive to purchase and can be difficult to learn. Sketch is a vector drawing program that is popular among product designers. It has a simple interface and is easy to learn. However, it does not have as many features as Photoshop.

InVision, on the other hand, is a web-based prototyping tool that allows you to create interactive prototypes. It is easy to use and doesn’t require any programming knowledge. However, it can be expensive to subscribe to the service.

Each of these prototyping tools has its own strengths and weaknesses, so it’s important to choose the right tool for your needs. For example, if you need to create a very detailed product design, Photoshop might be the best option. However, if you’re looking for a simple way to create an interactive prototype, InVision might be a better choice.

Design tools

As a product manager, it is important to have a keen understanding of graphic design and its role in branding, marketing, and product development. There are a variety of design software programs available that can be used to create graphics and layouts for your product.

Some of the most popular design software programs include Adobe Photoshop, Adobe Illustrator, and Inkscape. Each of these programs has its own limited features, so it is important to choose the right program for your specific needs. With the right design software program, you can create high-quality graphics and layouts that will help to brand your product and make it more marketable.

Sales and Marketing

Speaking of marketing, as a product manager, one of your most important jobs is to ensure that your product is seen by the right people.

After all, even the best product in the world won’t sell if no one knows it exists. That’s where marketing and sales tools come in. By using these tools, you can get your product in front of potential customers and generate interest in what you’re selling.

In addition, you can use marketing and sales tools to track the performance of your product and see how it’s being received by the market. With this information, you can make necessary adjustments to your product or marketing strategy.

There are a variety of tools and techniques used in marketing and sales, and product managers must be familiar with them in order to effectively manage their product. Some common marketing tools can help you with market research, advertising, promotions, and public relations.

But it can also be difficult to track all of the different marketing efforts and know which ones are working. Stormly can help. Stormly is a product marketing platform that allows you to track your marketing efforts and see which ones are having the biggest impact on your product.

As a result, you can adjust your product marketing strategy to focus on the most effective tactics and improve your product’s chances of success. Product marketing is an essential part of any product’s success, and Stormly can help you make sure you’re doing it right.

Sales tools, on the other hand, will help you with lead generation, prospecting, demos, and closing. Examples of the most popular tools are Leadfeeder, or LinkedHelper. By understanding how to use these tools effectively, product managers can ensure that their product is successfully marketed and sold.

Analytics Tools

Product analytics can be an crucial source of intelligence and insight into how your software’s users or your website’s visitors are engaging with your product.

By understanding how users interact with your product, you can make informed decisions about how to improve the user experience and increase conversions. Product engagement analytics can also help you to identify user pain points and areas of product confusion.

By addressing these issues, you can improve the overall quality of your product and reduce customer support costs.

In addition, product engagement analytics can be used to track changes in user behavior over time. This information can be used to monitor the effectiveness of product changes and marketing campaigns.

Product managers need to be able to effectively understand and utilize data in order to make the best decisions for their product. Unfortunately, not all analytics software is created equal.

Some platforms are difficult to use, while others lack key features or integrations. Stormly is the best analytics software for product managers because it is easy to use, packed with features, and integrates in seconds through Segment and MParticle.

With Stormly, product managers can quickly and easily get the insights they need to make informed decisions about their product roadmap. From user segmentation to retention analysis, Stormly provides everything product managers need to optimize their product strategy.

We hope you enjoyed this roundup of tools and that they will be helpful in your job as a product manager. Remember, these are just a few of the many options out there, so don’t hesitate to try out new ones as you come across them. And most importantly, have fun with it! Product management can be a challenging and rewarding field, but it’s also important to make time for yourself and enjoy the process.