By: Stormly in Case Study

How Yogile doubled its conversion rate after discovering the Aha-moment and redesigning their user journey

Yogile’s success story started when it only took 5 minutes for Yogile to run Insights and tie the analysis together. As a result, they doubled their conversion rate by discovering the Aha-moment and redesigning its user journey. Want to double your conversion too? Read how to do it in a few simple steps!

Discovering the Aha-Moment

First step was runnining the Aha-Moment Insight. This Insight, runs a few analyses symultaneously to discover the moment when users finally gain value from an app or website.

When you know what this special moment is, you can create a better onboarding experience that will increase user retention and conversion rates.

Stormly discovered that the most likely conversion segment were users who uploaded at least three photos within six minutes of usage. Stormly found out that desktop users are more likely to upload than mobile users.

Re-desiging user journey

Basing on that insight, Yogile redesigned their sign up process to be more user-friendly. The old layout required the user to enter in an email address before getting started with adding photos.

Yogile has changed this so now users click on “Get Started” and are immediately taken into the “Add Photos” page without any additional steps needed.

A/B testing

With Stormly’s A/B testing Insight, you can test your product on everything from conversions to retention rates to viral coefficients.

That Insightwill even do all the work for you by determining sample size and how many days an experiment should run for before it decides who the winner is!

Like in case of Aha- Moment Insight, we chose the goal: Conversion to Payment. It is also possible to choose other goals, like Retention or Virality.

The results clearly show that conversion rates are significantly higher with the new user journey.


The last step is implementation and forecasting. We will use the Forecasting Insight for that. We made it! With the change, conversion doubled and Yogile is now able to test out different Insights. The future is looking bright for this company as they continue to improve their product, engagement rates, and metrics.

Sign up now and you’ll be on your way to a conversion rate that blows away the competition 🤯