Heap captures everything automatically, but eCommerce teams still need structure. Stormly provides this structure with built in support for SKUs, variants, bundles, returns, and subscriptions.
Why Stormly fits for retail teams
- Built for retail teams from the ground up, reporting beyond generic analytics to deliver e-commerce-focused metrics.
- Daily AI summaries keep you proactively informed, following your own instructions.
- Merchandising answers out of the box, attach rate, product mix, cannibalization and margin opportunities.
- Retention and LTV that focus on repeat purchasing and subscriptions.
- Custom reports are included in your plan. We'll create the exact insights you need.
- Time to value measured in hours — Shopify, Adobe Commerce, WooCommerce, BigCommerce, GTM, and SDKs
Quick comparison
| Capability | Heap | Stormly |
|---|---|---|
| Event philosophy | Auto capture | Commerce intelligence |
| SKU or variant detail | Not native | Built in |
| Merchandising analytics | Not core | Included |
| Daily summaries | No | Yes |
| LTV and retention | Generic | Repeat and subscription focused |
| Custom reports | DIY | Included |
6 Reports Your E-Commerce Team Will Love
New Arrivals Performance
Key Question:
• "Which new SKUs are performing best in their first 48 hours?"
• "Which products are underperforming and need a boost?"
What it Does:
Highlights winners and slow movers early, so your merchandising team can take action before it's too late.
Ad-Hoc Root Cause Explorer
Key Question:
• "Why did conversion drop on mobile last week?"
• "What caused the sudden spike in returns for Region X?"
What it Does:
Detects anomalies and automatically drills into your data to explain "what happened" and "why".
Unviewed & Unsold Products
Key Question:
• "Which products are losing visibility and not converting?"
• "How does current performance compare to last month?"
What it Does:
Alerts your team to products at risk of becoming irrelevant.
Aha Moment Discovery
Key Question:
• "What behaviors predict higher purchase likelihood?"
• "What do repeat buyers do differently from one-time customers?"
What it Does:
Finds patterns in user behavior that lead to conversion and retention.
A/B Test Insights
Key Question:
• "Which version of our product page drives higher conversions?"
• "Did the new checkout flow reduce cart abandonment?"
What it Does:
Analyzes test results and highlights statistically significant winners for faster decision-making.
Conversion Journey
Key Question:
• "Where are customers dropping off in the purchase journey?"
• "How does funnel performance differ by device or region?"
What it Does:
Visualizes your entire buyer journey and pinpoints friction points for UX and marketing teams.
✨ Custom Reports
If you don't see the report you need, we'll create it for you—at no extra cost, included in your subscription.
Expected outcomes
- AOV can rise when attach rate improves — for example a bundle placement that lifts attach rate will show up in the daily summary
- Funnel drop offs shrink when operational issues are found quickly
- High value segments become visible, for example wishlists or multi item first sessions that correlate with higher LTV
Migration and setup
- Connect your store or app — Shopify, Magento or Adobe Commerce, WooCommerce, BigCommerce, or custom
- Auto ingest events with GTM or a lightweight SDK
- Choose the first reports to enable — start with cohorts by SKU and variant funnels
- Receive the first daily summary and review the suggested actions
- Optionally import historical orders — we will help with mapping
Most teams see useful insights the same day.
Common questions
Can we use Heap and Stormly together
You can, but Stormly provides the commerce structure that Heap's auto-capture does not. Most teams find they can replace Heap entirely with Stormly for eCommerce analytics.
Do subscriptions and repeat purchases get first class treatment?
Yes. Subscriptions and repeat behavior are modeled explicitly.
Will you build a custom view for our team?
Yes. Custom report creation is included, no extra fee.
How do you handle privacy and PII?
Only fields you choose are processed. Hashing and export controls are available.