Shopping Journey
See what shoppers do before or after a purchase or return.
Explore what shoppers do before and after a purchase or return, and see how those journeys differ across brands, products, and audiences.
Interactive journey charts show the sequence of shopping steps—from viewing products and adding items to the cart to purchasing or requesting a return. Follow activity within a single visit or across multiple visits, and explore the behaviors surrounding each step, such as searching, selecting items, or viewing product details.
Compare journeys side by side, or turn on Show differences to find the activities and shopping paths that vary most between your selected groups. Clear percentages and journey counts make those differences easier to assess, while clickable results let you explore the paths behind them.
Use the report to investigate cross-brand browsing, understand the activity leading up to returns, and discover how customers continue shopping afterward. Move from an overall view of customer behavior to specific paths worth investigating—all within one report.
