Active Users

For many products it’s crucial to keep an eye on absolute and relative active user growth.

This insight provides all that you need to gauge your product’s active usage:

• DAU: Daily active users
• WAU: Weekly active users
• MAU: Monthly active users

• ADAU: Average daily active users. Measured and averages over a longer daily range.

• DAU / MAU: A ratio showing how often monthly users use your product daily. A great way to gauge how sticky your product is.
• DAU / WAU: A ratio showing how often weekly users use your product daily.
• WAU / MAU: A ratio showing how often monthly users use your product weekly.