Why Product Analytics Must Be Built for E-commerce—Not Just Adapted to It

In e-commerce, making sense of customer behavior isn’t just helpful—it’s foundational. From understanding how visitors engage with your product catalog to identifying what’s stopping them from checking out, product analytics has become the backbone of modern online retail.

But here’s the issue: most analytics platforms weren’t built for e-commerce. They require manual tagging, generic dashboards, and constant help from the data team. This is where Stormly comes in—a tool built from the ground up to deliver actionable insights, out of the box, specifically for e-commerce companies.

The E-commerce Analytics Gap

Most platforms like Amplitude or Mixpanel are great at tracking events—but they don’t understand your business model. Pageviews, button clicks, and session counts aren’t enough when you’re trying to:

• Optimize product listings by category, price, or inventory
• Improve new arrivals performance
• Track cart conversion by size or color
• Experiment with homepage layouts based on actual behavior

That’s where traditional platforms fall short—and where Stormly offers depth.

What Stormly Tracks That Others Don’t

Stormly is fully integrated with Google Tag Manager and automatically tracks meaningful product actions. It doesn’t just track that someone clicked—it tracks what they clicked, when, how often, and under what conditions.

Here are just a few built-in reports tailored to e-commerce:

• Conversion patterns report: Identify which user behaviors consistently lead to sales.
• Popularity vs. conversion report: Spot products that are viewed but never bought.
• A/B test suggestions: Let the AI recommend layout changes based on user behavior.

These are not templates. They are actual reports, automatically populated with your data.

Real Impact, Real Use Cases

Track What Actually Drives Revenue

Stormly automatically tracks conversion by product property—such as size, category, or price bracket. Want to know if size 42 in sneakers converts less than 41? You’ll know instantly.

Stop Wasting Resources on Unused Dashboards

Stormly dashboards update only when accessed—meaning 100+ dashboards won’t overload your servers. Users always get fresh data without draining backend performance.

Go From Data to Decision in Minutes

Stormly’s AI assistant doesn’t just explain the data. It builds your dashboard, writes hypotheses, and recommends A/B tests automatically.

“With Stormly, we went from manual tagging and slow reports to automated insights that directly inform our product roadmap.” – Stormly user in fashion retail (300–500 employees)

Designed for Product Teams, Not Analysts

Stormly is designed so that product managers, marketers, and UX teams can get started without help from the data team.

• No coding
• No custom setup
• No data warehouse required

Just connect via GTM and Stormly starts working.

Why E-commerce Teams Choose Stormly

Key Benefits Backed by Industry Research

• 28% increase in average order value for businesses using advanced analytics (Adobe, 2024)
• 24% increase in customer retention when UX is guided by behavior insights (Harvard Business Review, 2024)
• 17% fewer returns when product presentation is tailored via analytics (Shopify Plus, 2023)

FAQs

What makes Stormly different from tools like Mixpanel?
Stormly is purpose-built for e-commerce. It tracks item-level behavior, automates setup, and uses AI to suggest improvements. No manual tagging. No generic dashboards.

Do I need a data team to use Stormly?
No. Stormly is built for product and marketing teams. You can launch insights, tests, and dashboards without technical support.

How long does setup take?
If you already use Google Tag Manager, you can integrate in 5 minutes.

Ready to Try Stormly?

Stormly gives you product analytics that understands your business—from new arrivals to sizing performance. See what’s converting, what’s not, and what to do next.

📊 Explore live dashboards or book a demo