How to use product analytics to predict if recession will affect your business?

Anyone who has been paying attention to the news recently knows that a recession is on the horizon. While there is no way to know for sure when it will be at the highest point, there are ways to prepare your business for potential downturns. One of those ways is by using product analytics to predict how your business might be affected. In this blog post, we’ll explore how you can use product analytics to do just that. Stay ahead of the curve and recession-proof your product with the help of analytics!

Product analytics are a powerful tool for businesses looking to predict trends and stay ahead of the curve. Whether you’re operating in a fast-paced tech industry or an established market sector, being able to understand your data can help you spot shifting patterns and react accordingly. And if you want to use product analytics to predict whether a recession will have an impact on your business, one of the best places to start is by looking at your sales data.

This is because sales figures can provide valuable insights into current trends and customer behavior. By analyzing key metrics like your conversion rates and average order values, you can gain valuable insights into which products are performing well and why. Additionally, by tracking customer demographics like age, gender, location, and employment status, you’ll be able to see how different groups respond to any changes in your product offerings or marketing strategy.

Given these insights, it’s possible then to monitor changing patterns over time that may indicate a potential recession on the horizon. For example, if customers’ average purchase sizes start shrinking or you notice sudden drops in conversion rates or average order values, these could be signs that consumers are feeling less confident about their spending habits.

And as such, it would be wise to take action sooner rather than later in order to mitigate any negative effects that a recession might have on your business. In order too easily track all the basic metrics with Stormly’s Basic Reporting Insight.

Whether that means adapting your offerings or reducing prices or offering customizable payment plans is up to you – but having access to product analytics data can help give you the information you need to make informed decisions.

Another metric you should look closely at is your customer’s data. This way, you can see how various product features are performing, as well as what trends are appearing across different user demographics.

To keep an eye on how your features are used, you can simply pick Product Feature Analysis Insight and add it to your Dashboard in Stormly. By closely analyzing this data, you can gain valuable insights into how certain changes in economic conditions may impact your sales figures, allowing you to take appropriate action in advance of any potential downturn.

When it comes to predicting the future of our businesses, product analytics can be an invaluable tool. By closely monitoring key economic indicators like unemployment rates and housing prices, we can get a better sense of how our tech products may be affected by a looming recession.

For example, if we see a sudden rise in unemployment, this may indicate that fewer people have the disposable income necessary to buy our products. Similarly, if housing prices drop significantly, this could signify that many people are struggling financially and need to reduce or cancel their monthly subscriptions for our services.

On the other hand, if your product offers a solution that fits into that difficult landscape, you might find out that your metrics will skyrocket. Like in the case of online collaboration tools during Covid pandemic. Or AirBnB, which noted its highest growth during the crisis- because people needed money, they were happy to get some income from sub renting their homes.

With this kind of insight into the health of the economy, you can better prepare for any potential downturn and take proactive steps to help mitigate its impact on your business.

One of the most important metrics you should make use of is forecasting. It can help you to identify trends in historical sales data and project them into the future. Additionally, you should utilize anomaly detection algorithms that can pinpoint any sudden shifts in customer behavior or other changes that may indicate an upcoming downturn in revenue.

With these two types of tools at your disposal, you should be able to analyze large amounts of data and accurately predict how your business may be impacted by economic conditions.

Luckily, you don’t have to spend hours on data analysis anymore to get these valuable metrics. You can simply use Stormly’s Forecasting and Anomaly Detection. All you need to do is to add those to your Dashboard after you’ve connected the data and you will be all set. You can even set the notifications and you will be emailed when there’s any unusual patterns in your data.

Finally, there are many economists and business analysts who can help you to understand the current state of the economy and how it may impact your business. So one of the best things you can do is to talk to industry experts or read their opinions.

This will give you valuable insights and knowledge about current trends in the market, as well as insights into what potential customers may be seeking from tech products in the coming months and years.

For example, many experts have suggested that consumers are becoming increasingly interested in using technology for “efficiency via automation” or for better organization or customization of their experience. By understanding these trends, you can build products that meet these needs, thereby boosting your sales even during a time of economic uncertainty.

The global economic outlook is uncertain. This doesn’t mean that your business has to suffer - you can take steps to ensure that you’re prepared for whatever the future may hold. Product analytics is one tool that can help you make informed decisions about your product strategy, and we at Stormly believe that it should be available to all businesses, regardless of size or budget. That’s why we offer a free plan with no strings attached. Sign up today and equip your business with the highest level of product analytics.