By: Stormly in Knowledge

Optimize your user's journey with Stormly

It’s so frustrating to hear that a customer is unhappy with your product. Especially when you’re not sure what the problem is! But if you can get in front of their eyes, and understand how they use your app or product, then it’s much easier to fix whatever issue they have. One way to do this is by using Stormly’s User Journey Insight - which lets you see where people are dropping off inside your product or app.

What are the best ways to optimize your product? One way is by analyzing user journeys. This can be done by looking at what paths users take from one or more departure points that you pick. This helps show what journey might be most important, and where there’s room for improvement in optimizing it. This way, as many people go through with their highest converting route possible.

It also lets you see if any of those routes require changes based on new insights about how customers use them – like adding a ‘visit store’ button when they’re ending up taking too long browsing products online before making a decision whether to buy anything right then or not yet.

The data-driven approach can also help with optimizing your most converting paths. For example, if you are trying to get more users on the site or sign up for an account in order to make a payment. People tend to use one specific path that is not as successful at achieving this goal. It would be beneficial in identifying what they have done wrong and fixing them, so their actions align better with the desired outcome.

To get more advanced, you can also filter the user journey on the individual action. For example, as a product manager of a music app, you might only want to know which journeys consist of playing a specific genre of songs. Or maybe compare user journeys of songs with a playtime of more than 3 minutes in length, versus shorter songs. The possibilities are endless!

You can even compare different segments, or group by properties such as campaign or device, to easily compare the difference between journeys taken by users on different devices such as mobile and desktop, and much more!

So how do you get started with your user journey analysis? Stormly’s User Journey Template makes it easy by allowing you to look at your users from different perspectives. What is the most important journey for conversion, and what are potential changes or optimizations that could be made to this particular journey?

The answer can only be found after looking at each of these journeys through the lens of a user - which means using our journey analysis! Sign up today and discover what path your customers take when they come across your content.