What is an Insight?

Insights glue all template components such as plugins, questions, reports, intelligence models, virtual user properties and segments together using an easy to use JS API and JSX visualization layer. Use Insights to fully automate any analytics process.

An example would be an Insight that detects high-converting user segments and their properties. These properties and their conversion will be used to determine how much of an advertising budget should go to which user profiles. The Insight would ask two questions — one about the conversion event you want to optimize the campaign for and another for the monthly campaign budget.

In addition to reporting interesting results, Insights can trigger notifications and be deployed.

Here is an Insight that provides campaign acquisiting details: