Business specific properties

Customize and define User Properties for your business. You can also allow anyone to reuse them in Reports, Segments, Intelligent Analysis and more.

Use in Reports and Segments

Easily specify report filters with your User Properties, or define new user segments based on them with a few clicks.

Use in Intelligent Analysis

Get better intelligent results by picking User Properties that you’ve defined for your specific business problem.

Connect your data and get blown away 🤯